On Wednesday I ventured into Birmingham for the Benefit Roller Lash launch event, being a massive fan of Benefit's They're Real mascara already, I couldn't wait to see what they had in store for their latest release.
Once I arrived at Victoria Square I instantly spotted the huge pink Benefit truck, which looked amazing - who would have thought you could use that to describe a truck?! It gets better, inside the truck I felt as if I were stepping back into a 50's salon. The detail inside the truck was insane, from the 1950's vintage tv sets to the salon equipment decor and roller lash neon light it was a Benefit lovers dream! We were treated to Pink Moet and some scrumptious cupcakes, honestly they know how to make a girl feel welcome!
With each Benebabe dressed to the nines sporting some very cute curly wigs, they spoke to us about the mascara in a lot of detail. It was fab to have a chat with the Benebabes as not only could we learn more about the product but they were on hand for hints and tips in regards to products and application. I was initially shocked to hear that this mascara was in the works way before the infamous 'They Real' mascara, which considering how popular 'They're Real' is, but you know you are onto a winner after they've spent the time to make sure this was right.
I've been trying out this mascara the past couple of days, so keep your eyes peeled for a review coming shortly! Roller Lash will be launched on February 26th, but if you can't wait until then you can pick a sample sized mascara up with Elle magazine's March edition which is out now.
It was lovely to meet some more Brummie bloggers, and had a fabulous time with the Benebabes. Are you looking forward to trying Roller Lash?